How to Choose the Best Listing Agent

By Anna McClusky

So you’re ready to sell your home, and you’ve decided to work with a real estate agent! Great choice. So how do you decide which Agent you’re going to work with? Here are a few important things to consider when picking your Real Estate Agent:

Communication

You need an agent that will keep you completely informed every step of the selling process, from before your home goes on the market up until the day of closing. Your calls, emails and texts should be returned within a reasonable amount of time.

Customer Service
Customer service is important in every industry but especially important in real estate. You want your agent to be patient, empathetic, and dedicated. A solid real estate agent will counsel you throughout the process, educating you ahead of time on anything and everything you will need to know, such as any documentation you may need to provide.

 

 

Local Market Expertise
While it is good to know what is going on nationally in the real estate industry, what really matters is what is going on in your city and your neighborhood. Local market expertise is key when deciding how much a home should sell for or how to market that home.

 

Pricing Strategy
It’s SO important to pick the right pricing strategy for you home.

Your Agents should look at comparable properties that have sold in your neighborhood to determine a price that your home will actually sell at. There’s nothing worse than overpricing your home and then having it sit on the market for months and get stale, often resulting in lower asking prices as buyers become leery of your home or start looking for a deal.

 

Marketing Strategy
Just as important as your pricing strategy is your marketing strategy. Find an agent that an expert at marketing to your home to local and international buyers!

 

Active Buyer Pool
Speaking of buyers, a great agent will have an active buyer pool with tons of pre-approved buyers who are ready to purchase your home.

 

Your Best Interest In Mind
Last but not least, given the enormous financial and emotional stakes of selling a home, it’s critical that you have total confidence that your real estate agent truly has your best interest in mind.

 

3 Ways No Fee Loans Help my Sellers

1. Ever hear of buyer’s asking for Closing Costs? 

It’s pretty frequent actually that buyers ask for a seller to pay their portion of the closing costs, which consist of thousands of dollars in lender fees.  Exclusive to Keller Williams and my clients, any house I list will be able to receive the option for the NO FEE LOAN, AND $1000 credit at closing! 100% from Keller Mortgage not your pocket!  How do you see that helping you negotiate one of these offers?  

2. Are you buying Again? You, because you saving is the first priority, get these exclusive savings JUST FOR WORKING WITH ME! So your next purchase nationwide will save you all of the Lender Fees and a $1000 credit at closing as long as you are working with Keller Williams.  BOOM! Ok, so you get to save BOTH WAYS!

 

3. We can market NO Fee Loans! As additional marketing we have ways include info at your open house, riders, and even make your home more affordable at no cost to you. How do you see this attracting more buyers? 

 

So there you have it – 8 things to consider when picking a Listing Agent.

Selling your home may seem like a daunting task, but with the right agent, it can really be a simple and fun experience. At Legacy Group, we pride ourselves on our commitment to incredible communication and customer service. We also have years of experience helping people buy and sell homes in the greater Seattle/Tacoma Area.

If you are thinking about selling your home, we would love to get to know you and tell you all about our unique pricing and marketing strategies.